• IVD is a company dedicated to creating innovative market research tools based on virtual reality environments.
  • IVD is a company dedicated to creating innovative market research tools based on virtual reality environments, using proprietary in-house software development.
  • IVD immersive is a shopper research tool based on virtual reality environments, created to visualize and evaluate, in real time, the shopper behavior and all its variables.
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VIRTUAL REALITY
The world is going through a steep curve of virtualization. More and more people are used to living virtually when, before, "real" tactile stimuli or things existed. Not anymore. Have you ever thought about banking? Is the money really there? Well, in this virtuality IVD lieves an thrives.
RESEARCH TOOLS
IVD has a complete offer of research systems, all mobile, and ready to be deployed either for CAPI of online. Wherever you are IVD can be. You will always get a fresh sample and applicable responses
MARKET RESEARCH
IVD can integrate with your preferred rsearch partner or offer you a complete solution for your need, genering novel eye-opening analytical analytical tools.

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OUR VISION

Never before research has had the opportunity of getting to the right answer without asking questions.

Yet, responses are applicable and real, to a much greater degree than when a conscious response was the basis of all analysis.

Now we bring people to environments familiar to them, which allow natural behavior of common day to day activities - like shopping - and we register a greatest part of the reactions.

ABOUT IVD

Founded in 2010, IVD is a company dedicated to sophisiticated immersive simulated environments, for shopper and market research and also for training.

An all-in-one solution, IVD is immersive, mobile and allows multi site testing, using sophisticated technologies like eye-tracking and motion tracking which, together, create a system that measures consumer and shopper behaviour and deliver in-depth analysis of present behaviour that will guide future decisions. IVD can be applied for retail, shopper, automotive and training developments.

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