IVD Immersive - Physical Components

Head-mounted display with head and Eye-tracker Immersive control for product selection
Integrated computer station Everything fits in a transportable case

IVD Immersive

IVD immersive is a shopper research tool based on virtual reality environments, created to visualize and evaluate, in real time, the shopper behavior and all its variables.
What makes IVD immersive different 
Immersive solution: consumer has freedom of movement and can interact in an virtual environment.
Combination of eye+motion tracking allowing for shopping behavior analysis
Portable: IVD allows for the study to be set anywhere (ie. store entrance, mall, retailer’s office, etc), no central location required.
Simultaneous global multi-site testing.
Web-based data report and analysis tools available.